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Zomato, one of India’s leading food delivery platforms, has officially rebranded its parent company to “Eternal Ltd.” This change marks a strategic pivot as the company expands its scope beyond just food delivery. Here are the key points:

• Rebranding Announcement:
  • The board of directors approved the name change to Eternal Ltd.
  • The new name reflects the company’s evolution into a broader technology group.
• Business Expansion:
  • Eternal Ltd. will now oversee four divisions: Zomato (food delivery and restaurant discovery), Blinkit (quick-commerce), Hyperpure (B2B supplies for restaurants), and District (live events and logistics).
  • Although the corporate name has changed, the Zomato app will retain its name.
• Rationale Behind the Change:
  • Founder Deepinder Goyal explained that the name “Eternal” was initially used internally after acquiring Blinkit.
  • The rebranding signifies that quick commerce and related services have become major drivers of the company’s future growth.
• Market Impact:
  • The rebrand is expected to align the company’s identity with its multifaceted business model and evolving market dynamics.
  • The stock ticker will change from “Zomato” to “Eternal” as the company embraces its new era.

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